Stakeholders in the aquaculture sector have encouraged fish farmers across the country to adopt more effective marketing strategies aimed at improving profitability, expanding market access and strengthening the sustainability of fish farming businesses.
The stakeholders noted that while fish production continues to grow, many farmers still face significant challenges related to poor market visibility, unstable pricing, limited customer reach and inadequate value addition practices.
According to industry experts, adopting structured marketing approaches such as branding, digital promotion, cooperative marketing, proper packaging and direct consumer engagement could help fish farmers increase sales and improve competitiveness within the market.
They further emphasised the importance of understanding consumer preferences, maintaining product quality and developing efficient distribution systems capable of reducing post-harvest losses and improving income generation.
Stakeholders also encouraged fish farmers to explore opportunities within processing cold chain storage and value-added fish products as part of efforts to enhance market value and attract wider customer demand.
Experts explained that improved marketing practices would not only strengthen business sustainability but also support the growth of Nigeria’s aquaculture industry which remains an important contributor to food security, nutrition, and employment generation.
The stakeholders called for increased collaboration among fish farmers, cooperatives, financial institutions and government agencies to improve access to training, market information, financing and modern business development support services.
They maintained that strategic marketing and stronger market integration remain critical to unlocking the full economic potential of fish farming and promoting long-term growth within the aquaculture sector.
